Monday, March 22, 2010

Free Music = Free Advertising = Smart Business

Well this article will be a hard read for any new artist coming out thinking of the millions she or he is going to make however, if they don't jump in to this new trend and start thinking about how to GIVE, they will GET much less out of their efforts.

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Warner To End Free Streaming of Its Content


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It's official or is it?

Warner is smart if this is a quick way to get some market research as to how their current customers feel about their decision.

To be honest I'm not sure any of the music fans who currently use the services of Last.fm, Spotify or Pandora will be bothered if there are no Warner artist's being played. I believe they will continue listening and finding new artists they enjoy just the same.

The people who are most affected by this decision are the artist's signed with Warner who will not receive any gross never mind "positive net" and who will be subject to piracy even more so now for not participating in a system built for music fans.

Some great news and a great opportunity for new indie artists to have less competition and the independent labels should take advantage of this asap, for it will not last long before the adaptation to this innovative new world of listening to music is a MUST for all industry players.

Tuesday, February 23, 2010

Grammys To Spotlight Digital Stars

Grammys To Spotlight Digital Stars - Billboard

It's about time they started recognizing the digital world and the people who are making it happen as, this is a large percentage of where the sales are generated now, with even greater plans for the future.

It's also amazing how recognition like this will really separate the digital industry's who's who from their competition.

Ultimately, I believe they have put together the best panel of experts to create a network between music and social media, one like we have ever seen before and am excited to see where this takes us.